With every e-commerce business that springs up, there is another great e-commerce suite that follows in its footsteps. That is the way it seems by most accounts, but the fact remains there are but a few differences in the core features offered by e-commerce service providers. Finding the “Ultimate e-commerce suite” may be about as easy as finding the Holy Grail. The next best option during your research for an e-commerce suite is to find the features that you are looking for. The e-commerce service industry is growing as fast as the e-commerce vendors are so the features that are offered do vary. One of the toughest tasks to complete is to separate the e-commerce service providers from the payment service providers. Once your research has divided the two service providers you will be ready to find “A Great E-commerce Suite”.
The standard payment service provider is just as the name indicates, their core business evolves around providing online payment services to allow the vendor to accept credit and debit cards online. Services from these providers offer the vendor the basics for conducting business online. This type of service providers can offer many different payment options and methods but are generally limited in other benefits that today’s vendors need. If an online vendor’s needs are only the secure payment gateway then this may suit the vendor’s needs. Remember this type of service provider “Only” provides the basics.
An E-commerce platform provider on the other hand offers a multitude of features that enhance the average online vendor’s business. Not only a highly secure payment gateway but services that include solutions to many of the industries issues along with providing an e-commerce platform to make the vendor’s business more successful. The e-commerce services take the payment options and methods a step further and acquire both global and localized options. In the localization of solutions for the vendors the e-commerce platform includes more personalization to all of their services. These providers take the service a step forward and include features that assist the vendor in positive marketing, increasing conversion rates, advertising exposure, promotional needs, and even by creating additional avenues to sell their products and services online.
So as the hunt for the perfect solution for your online business continues, carefully weigh the needs of the individual business model that you will be using the services for. The differences at first may seem transparent but the end result is phenomenal. There are substantial differences for e-business models when the products range from a vendor who wants to sell software online and those who sell clothing online. So remember that the “Great E-commerce suite” will only be found to be the perfect match for your business model’s needs and one that provides the services that are best suited. With the information gathered from the research of service providers in hand, keep in mind that a complete platform can be compiled specifically for the needs of the vendor. This platform should include complete features to cover payment methods and options, promotional tools, security and the personalized customer service that will prove to be extremely beneficial.
Dennis Michael Gannon
Marketing Communications Representative
Gate2Shop – E-Commerce Solution Provider
Article Source: http://EzineArticles.com/expert/Dennis_Gannon/201076